From Spreadsheets to Software: TP Technology & AI Trends You Can’t Ignore

On Demand

Tax authority scrutiny is rising and teams are turning to AI, but Aibidia's State of Transfer Pricing Report shows a gap between ambition and execution. Three experts discuss how to close it.

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As tax authorities ramp up their transfer pricing scrutiny, in-house teams are under more pressure than ever to deliver defensible, data-driven documentation. Many are turning to technology and AI to move beyond reactive compliance and take real strategic control.

But Aibidia’s latest State of the Transfer Pricing Report shows there’s still a big gap between ambition and execution. While more companies are adopting specialist software, progress often feels fragmented - with data readiness and confidence still standing in the way of true transformation.

So how can teams bridge that gap? Join us for this live discussion where we’ll explore how AI and advanced transfer pricing software are reshaping the field, what’s slowing companies down, and the practical steps leading teams are taking to turn technology into a real advantage.

We’ll be joined by three fantastic speakers who each bring a unique perspective to the conversation:

• Tjerk de Greef, Director of Tech and Data at IBFD, has a wealth of experience helping organizations harness technology and data to drive smarter tax decisions. He’ll share insights on building strong data foundations and how that unlocks the full potential of AI in transfer pricing.
• Adrian Maasch, Transfer Pricing and International Tax Lead at Super Group, lives and breathes the realities of global tax management. He’ll offer an in-house perspective on using technology to streamline documentation, boost consistency, and stay audit-ready — all while balancing day-to-day challenges.
• John McSorley, Co-Founder of Ilumis, brings the innovator’s view. With hands-on experience developing intelligent platforms for the tax space, John will dive into the practical side of implementing AI and analytics — and what it really takes to make transformation stick.

Together, they’ll explore the opportunities, obstacles, and tangible actions that can help teams move from ambition to impact.

Key themes:

• The state of transfer pricing technology adoption
• Why transformation remains piecemeal - and how to overcome it
• How AI and automation are redefining TP processes and decision-making
• What companies should do now to build smarter, scalable TP operations

Meet Our Speakers

Blerina Halili

Product Marketing at Aibidia

Tjerk de Greef

Director of Tech and Data AT IBFD

Adrian Maasch

Transfer Pricing and International Tax Lead at Supergroup

John McSorley

Co-Founder of Ilumis

Watch This Session

From Spreadsheets to Software: TP Technology & AI Trends You Can’t Ignore | Aibidia