## From Hype to Help: Where AI Is Working in Transfer Pricing

On Demand  
60 minutes  
Artificial Intelligence is rapidly moving from buzzword to business-critical capability in transfer pricing - but what does this mean in practice?

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Artificial Intelligence is rapidly moving from buzzword to business-critical capability in transfer pricing - but what does this mean in practice?

See experts from STMicroelectronics, IBFD, and Aibidia in a lively AI discussion. Drawing on first-hand experience from the field and insights from Aibidia’s recent State of Transfer Pricing Report, this conversation explored how AI is being applied today across TP workflows and what leading organizations are doing to stay ahead.

We dig into practical perspectives to help the TP community move from theory to action.

## What Tax and TP teams will take away:

- **Real-world AI use cases in transfer pricing;** where it’s delivering value today  
- **Key challenges and risks** to consider when adopting AI in TP  
- **Practical steps to start or scale AI** within your transfer pricing function

Watch the recording to understand how AI can deliver tangible impact to your TP operations.

## Meet Our Speakers

**Bas van Houts**  
Head of Corporate Tax and Transfer Pricing

**Luis Nouel**  
Manager LATAM, MEA & Bulletin of International Taxation Teams

**Tom Nuorivaara**  
Head of Product Design and Co-Head of Platform Product at Aibidia

**Blerina Halili**  
Product Marketing at Aibidia

## Watch This Session

From Hype to Help: Where AI Is Working in Transfer Pricing | Aibidia

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